Ask questions such as:. It is crucial to know what prevents or encourages the priority audience to practice the desired behavior. If the desk review does not adequately identify behavioral factors, conduct additional qualitative research interviews, focus groups with members of the priority audience.
Some important barriers to consider include:. Audience segmentation is the process of dividing the priority audience into sub groups according to at least one similar characteristic that will affect the success of the SBCC effort.
Look at the selected priority audience and decide if it is similar enough that it can be effectively reached by the same set of channels , messages and interventions. Ask the following questions about the priority audience to decide if segmentation is necessary:.
If yes, the audience may need to be segmented further. See the audience segmentation guide for more information on how to identify and prioritize audiences so that messages and interventions can be most effectively targeted. Some urban women of reproductive age may have different concerns or views about family planning. One group might be afraid of side effects while another group does not use family planning because they do not know where family planning services are available.
These groups would require different messages and interventions and should be segmented if resources allow. Based on the priority or segmented audience, identify the key influencers.
Influencers can be individuals or groups. Their different roles — as friends, family, leaders, teachers, health providers and of course, the media — often determine their level of influence. Consider the following factors to help identify influencing audiences:. For each influencing audience identified, search the literature to identify information about them and their relationship to the priority audience. Review the notes about each audience and try to tell the story of that person.
Audience profiles bring audience segments to life by telling the story of an imagined individual from the audience. The audience profile consists of a paragraph with details on current behaviors, motivation, emotions, values and attitudes , as well as information such as age, income level, religion, sex and where they live. The profile should reflect the primary barriers the audience faces in adopting the desired behavior. Include a name and photo to help the creative team visualize who the person is.
Answers to the following questions can lead to insightful profiles that help the team understand and reach audiences more effectively:. The audience profiles will feed directly into the creative brief process and will be an integral part of the SBCC strategy. See the Samples section for an example of an audience profile. Audience Characteristics and Behavioral Factors Template.
Audience-Focused Literature Review Template. Conducting a Social Marketing Campaign. Leadership in Strategic Communication: To find a Guide, select a communication process step in the graphic below.
A community where health communication practitioners connect , share and learn to improve the practice of social and behavior change communication. Skip to main content. How it Works Search! A complete audience analysis looks at: The diversity of the group is a mixture of individuals who are business professional, being serious when they need to be serious, stress important points of interest, and enjoying a little bit of humor as well.
Keeping the diversity of the group in mind, I can effectively communicate and deliver a presentation to hit on all topics and interests of the group in the meeting. Effective communication across both channels is necessary for a business to thrive. Internal communication keeps a business viable. Without communication between all levels of the business, directives cannot be completed, slowing the growth of the business. External communication is the lifeblood of a business.
Francis, The quarterly managers meetings are an effective way for all managers internal and external to communicate. Having the presentations take place in a face to face communication channel allows a clear form of communicating information from one side of the business to the other.
Allowing all stakeholders and managers to be present gives each manager the opportunity to speak with almost everyone involved within the organization and business. Some companies do not interact with certain levels within their company such as the VP, Board of Directors, ect. Fortunately my company welcomes the communication between one another.
The face to face communication also allows us to communicate on a more personable level. Why Good Communication is Good Business. Although everyone are equal, it becomes clear throughout the film just how much he developed into becoming a respected authority in his position.
Communication plays a very important role for the success in any area of life, but especially so in a professional setting such Also, concept of how effective communication can be use by service providers or care managers before setting out policies so that staff will be able to communicate efficiently with each other which is very important when dealing with service This assignment will cover different communication theories and how they are relevant and the skills that are used in health and social care organization.
These theories are humanistic, behaviorist, cognitive development and psychoanalytic. Humanistic theory is set to understand human nature and condition, this theory is applied in counseling individual. Behaviourist theory, cognitive and psychoanalytic can be used by health practitioners when communicating with service We use communication to understand what others needs are and to express our own needs. We use communication to share information or to receive direction. To express our feelings and to understand how others are feeling.
To express a preference and offer There is too much information that could get overlooked and misinterpreted regardless of how much effort you put into the audience analysis. Email channels are more appropriate for routine communication such as day-to-day activities. Selecting the proper channel can contribute to the success of the message. When preparing your presentation it is important to take into consideration the diversity of the audience. Living in a multicultural society it is important to recognize and be sensitive toward the different cultures and ethnicities of people.
In addition you should understand the organizational culture. Organizational culture is a set of values and attitudes that can change from company to company. It can be an important part of delivering a successful sales presentation by understanding the culture of the company.
In the sales meeting with the stakeholders you have a diverse audience of internal company managers and sales staff and you have external customers. You need to take this into consideration when determining the level of detail that you want to share in the meeting.
With the presence of outside people, you may want to be cautious of how much sales information you present in the meeting. Analyzing your audience will prepare you for the diversity of your audience. One way to ensure that you deliver an effective message is to start by performing a thorough audience analysis.
Organize the information that you are including the key points that you want to get across. Creating visual aids like graphs and charts that support your ideas can help to keep the attention of your audience. It is also helpful to know your material and have good speaking skills so that you can relay the information without interruption.
When meetings run long you can start to lose the attention of your audience; keep the presentation to a time length appropriate to get the message across. Create an interactive meeting and ask questions; this way you will know immediately if the audience is clearly receiving the information that you are presenting. Presenting quarterly sales information requires a little bit more than throwing numbers on a slide and showing them to the managers, sales, and customers present in the meeting.
Audience Analysis Paper Kimberly Sterling COMM/ January 20, Gary Wiessner Audience Analysis Paper When presenting a quarterly sales meeting to managers, salespeople, stakeholders, and customers, the speaker must be able to communicate effectively to the audience.
“Audience analysis gives you the tools you need to shape your product and your message” (Locker & Kienzler, , p. 41). When presenting the company’s quarterly sales information it is important to evaluate the audience so that you can tailor the message to their needs.
Audience Analysis Paper In the world of business one of the most essential roles is effective communication. During your journey to the top you will have to give presentations, training, and meeting to others. AUDIENCE!ANALYSIS!!! While!the!writer!is!important!to!the!rhetorical!situationsurrounding!anessay,!the!intendedreader! (audience)is!equally!important.!The.
Audience Analysis 1 In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. The Audience Analysis Assignment requires you to think about the characteristics of the audience to whom you intend to give your persuasive speech and write a short paper (two to three pages) discussing how you will use your knowledge of the audience to design your speech.