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Writing a business plan: Your step-by-step guide

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❶The summary should give a brief recap of the history and background of your business in a manner that will make the reader want to learn about the nuts and bolts of your plan.

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However, you should still discuss who is in charge of what and the responsibilities of those involved in your company. Besides this information, the operations and management section should also include the legal structure of your business. While it may seem like the most important part of your business plan, the financial factors section usually comes last.

This part of the plan should include your income projections for the next three years, a month cash flow analysis, and a balance sheet. Our business school has built and sustained a legacy of excellence for nearly years.

We have a strong global network. We attract some of the best and brightest faculty and student talent from all over the globe. Our expertise in experiential learning is pioneering and transformative. We have something very special here. Our trend for the past decade has been to move consistently upward.

I am committed to helping continue on this trajectory as we inspire those around us through our research, our teaching, and our engagement with the world. Skip to main content. What is the reason for pursuing your MBA? Continue to Step 2 of 3 We value your privacy. What concentration are you considering? Continue to Step 3 of 3 We value your privacy. Please complete the form to receive your free brochure.

We value your privacy. The Guide to Writing a Business Plan. Executive Summary This section of the business plan is often considered the most important. Business Description In this section, you should describe your business and what needs in the marketplace you are trying to meet. Here you need to describe your organization clearly and concisely.

Make sure to customize your executive summary depending on your audience i. Include extra documents in the section that are pertinent to your nonprofit: The appendix contains helpful additional information that might not be suitable for the format of your business plan i. Click here to gain access to the document.

Many nonprofits start out with passion and enthusiasm, but without a proper business plan. However, a nonprofit is a type of business, and many of the same rules that apply to a for-profit company also apply to a nonprofit organization. As outlined above, your nonprofit business plan is a combination of your marketing plan, strategic plan, operational plan, impact plan, and financial plan.

While your vision, values and mission will likely remain the same, your nonprofit business plan may need to be revised from time to time. Keep your audience in mind and adjust your plan as needed. Print it out, put up posters on your office walls, read from it during your team meetings. Business plans are dead — or are they? Why do we need a Nonprofit Business Plan? To sum it all up, write a nonprofit business plan to: Lay out your goals and establish milestones.

Better understand your beneficiaries, partners, and other stakeholders. Attract a board and volunteers. Position your nonprofit and get clear about your message. Force you to research and uncover new opportunities. Iron out all the kinks in your plan and hold yourself accountable. Who is your audience? If you are interested in fundraising, donators will be your audience. If you are interested in partnerships, potential partners will be your audience.

What do you want their response to be? Depending on your target audience, you should focus on the key message you want them to receive in order to get the response that you want. Data Collection Before even getting started with the writing collect financial, operating, and other relevant data. Heart of the Matter You are a nonprofit after all! Outline Create an outline of your nonprofit business plan. Products, Programs, and Services In this section, provide more information on exactly what your non-profit organization does.

What products, programs, or services do you provide? How does your non-profit benefit the community? What need does your nonprofit meet and what are your plans for meeting that need? Marketing Plan A marketing plan is essential for a nonprofit to reach its goals. This includes your target audience, competitors, beneficiaries, donors, and potential partners. Outline your plan for reaching your beneficiaries. Outline your marketing activities, highlighting specific outcomes.

Operational Plan An operational plan describes how your nonprofit plans to deliver activities. Impact Plan For a nonprofit, an impact plan is as important as the financial plan.

Answer these in the Impact plan section of your business plan: How can you best achieve those goals through a series of specific objectives? Financial Plan This is one of the most important parts of your nonprofit business plan. To craft your financial plan: Include an income statement, balance sheet, cash flow statement, and financial projections.

Include your fundraising plan. Identify gaps in your funding, and how you will manage them. Plan for what will be done with a potential surplus. Include startup costs, if necessary. Executive Summary Normally written last but placed first in your business plan, your nonprofit executive summary provides an introduction to your entire business plan.

Appendix Include extra documents in the section that are pertinent to your nonprofit: Write clearly, using simple and easy-to-understand language. Get to the point, support it with facts, and then move on.

Include relevant graphs and program descriptions. Include an executive summary. Provide sufficient financial information. Customize your business plan to different audiences. Stay authentic and show enthusiasm. Make the business plan too long. Use too much technical jargon.


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Writing a Business Plan Writing a business plan: Your step-by-step guide Learn how to write a sound business plan that will move your business forward. In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. If you’ve ever thought about starting a business and written down a few ideas about your business strategy on the back of a napkin, you’ve written a.