Customer relationship management CRM: STP Segmentation, targeting and positioning strategy: Raja et al, As we know that COCA cola company within the UK market faced a downfall in fizzy drinks as people are becoming more health conscious and likes to drink more other forms of water, now for COCA cola company to increase its value of drinking water in the near future it is important to adopt certain strategies, as a consultant I would suggest the MCkinsey growth pyramid;.
For the attainment of the future growth MCkinsey growth strategy is an effective approach, according to this strategy there are four basic parameters these are: As the operational goals of coca cola is to find new customers, attain new ones and to bring a discounted accounts, now in order to achieve all this the company can use operational skills as said in the mckinsey strategy which will attain higher profits and future growth.
Another step is recognizing the privileged assets of the organisation with coca cola the privileged assets are its brand, patent and distribution network. Within the management the growth skills are required to lead growth with the help of new product development, expanding into new region and increasing acquisitions.
Increasing level of relationship with the government and social authorities help to easily attain the goals. As the strategic goal of Coca cola company is to be globally known for its products and services and attain future growth, as a consultant manager the team I appoint are: Within the team the marketing manager is responsible for the pricing, positioning, advertising and STP strategies to achieve the substantial or limited growth.
In the UK the coca cola company marketing director is shelly Macintyre. The main responsibility of a planning technician is to gather data and convert it into information while planning, as Coca Cola Company is using techniques like BCG matrix, directional policies matrices, SPACE and PIMS strategy which will be evaluated by the technician.
The audit manager is external and internal the internal is responsible for comparing the audits with the annual audits plan, the person responsible for environmental audit is the environmental auditor manager whose main responsibilities is to coordinate the management activities with an effect on the environment. Richard Davieas is the operational manager at the Coca cola London Headquarters, and is responsible for the data entry, managing organisation HR, payroll and helping in creating budget.
For the implementation of the plan and strategies there a number of resources required to full fill the needs and the requirements. These resources can be physical, financial, and human and time resource. In the financial resources the company would be able recover all the costs for the redevelopment of the products, as coca cola aim is to increase the production for the non — fizzy drinks and water.
The financial resources can be both internal external and internal, the main sources for the company would be; bank, shareholders, company capital and investors. As long as the human resources is concerned the company employees highly skilled and knowledgeable employees, in the company was awarded for the best place to work.
The company provides excellent employees development with training and rewards. For the physical resources the company is covering around countries and manufacturing brands of products. The main target and goal of the coca cola company is to:. By the end of September the company plans to start focusing on increasing the sales which will after the release of the financial statement for the year For the customer satisfaction the operational managers will employ to collect information regarding each customer, which would be possible through the help of the distributors, which then will review its process by the end of March We also were able to learn how to manage monitor and use certain skills and techniques like auditing, planning techniques.
We also analyze the importance of environment and stakeholders towards the organisation and its management activities. Accessed September 14, We will write a custom essay sample on Business strategy specifically for you.
Leave your email and we will send you an example after 24 hours If you contact us after hours, we'll get back to you in 24 hours or less. Company background The multinational American beverages and food manufacturing company COCA cola was founded in by ASA griggs, actually formulated by john in , the company manufactures to over countries and operate under brands.
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