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Rough Draft Ad Analysis Paper

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❶Most people use other complimentary objects to tell something extra about the advert that has no direct pronunciation throough the subject.

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For audio advertising, the use of music manipulates the customers in order to make connect with the product. This is the reason why indoor stores play cool music as shoppers walk around choosing their goods.

If the design is out of date, it will push the customer away. Nevertheless, there are some products suited for the older generation, whose advertisements may seem out of date, yet accomplish their purpose. The marketer should understand his potential client keenlyin order to know which kind of design will suit him.

The design for advertisements for toys used by small children will differ from those advertisements for teenagers. Advertisements for most electronic devices used by the young adults may include the picture or voice of a young woman, whose main aim is to attract the young man's attention.

Another aspect that one needs to look at is the relationship between the written and the pictorial element of the advert. The advertisement of a Ferrari will probably have the words "fast", "pace", "slick" or "smooth" as the written element to it.

This is because the picture of the Ferrari dictates these elements. Wordings are a good way of complimenting the advert and serve as a tool for engaging additional information. Professionally done adverts should have catchy punch lines, which keep on resounding in the customer's ears. One should also be able to analyze an adverts use of space. Though times are changing, the general use of space tells how much profession there is in an advert.

This ensures that the product receives all the attention that it can have from the viewer. If the advert has too much space beyond the subject, then it means that the work done was not professional. Just as stated above other objects compliment the subject of the advert. They give the advert a better explanation, making it possible for the advert to make more sense. Most people use other complimentary objects to tell something extra about the advert that has no direct pronunciation throough the subject.

Professionally done adverts capitalize the use of these objects to bring out the best in an advert. A good advert has all its angles covered.

In other words, everything in the advert focuses on luring the customer. There is no wastage of any element. For example, if there is a person standing in the advert, one should be able to know the reason why he is standing and not sitting. If he is standing, he should be at a certain position, and the analysis thereof should answer to that particular pose. His dressing should speak a lot about the advert. A financial based advert cannot be done in casual wear unless intentionally necessary.

The person's hairstyle, facial expression and color tell a lot about the advert. The sex of the person can be another element to look at. In an analysis, even the location of the advert is of significance. One should be able to scrutinize the reason for an advert's specific location.

For example, a Coca-Cola advert related to soccer will have a lot of effect if its location is in South American. Advertisements are announcements of merchandise for sale in newspapers, magazines, etc. When I say great advertisement I mean the picture or design shows the viewer something that is not just seen by the naked eye; you may have to analyze the ad for a while until you can answer, what does this ad mean? The top of the ad consists of a black background with a beam of light coming from the top.

As your eyes move to the middle of the ad you notice the beam of light hitting a boxer, who was on his knees in the corner of the ring, holding onto the top ropes. The ropes were red, white and blue with a red turnbuckle. This would imply Pacquiao as being a savior and that he is going to save the hopes of all the fans that want Pacquiao to win against legend, Oscar de la Hoya.

They used the color red to show that he is fast with great agility, which is similar to what an eagle symbolizes and the reason for Pacquiao having the eagle on his trunks. The ad is testimonial because not only is Pacquiao a great, well-known boxer, but also he is a prodigy.

The sun represents the Philippines, his home country, because the Philippine flag has a similar sun on it. Also the red, white and blue ropes, in the ring, show patriotism in the sport of boxing meaning and show a disadvantage because he is not fighting in his home country. When the fight was announced a lot of people said that de la Hoya was going to win because he was much more experience.

The advertisement reveals, even when you face a big threat, with Nike you will be unstoppable. An advertisement can mean anything. It can be simple, it can be complicated, it can have famous people, it can have animals, it can be various colors or it can be black and white. The reason why a picture becomes an ad it represents something and almost everything in the ad will represent something.

Especially characteristics you would not automatically think about when you first look at it. This Nike ad with Manny Pacquiao is a very enjoyable ad that is a great example of something simple being so effective, but only after one analysis the ad will they be able to answer, what does this ad mean?

You spend lots of time on tiny detail that may not be the largest and seem to speed over larger issues that seem more central to the meaning of the ad. You need to support your analysis with more than just a single sentence.


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company or product, and your thesis—what is the ad doing or saying and who is the audience. Thesis example for the Virginia Slims ad in class: “the advertisement . Advertisement Analysis Essay Writing Guide. Advertising plays a huge role in modern life. It interrupts TV and radio programms, decorates (or defaces) the sides of buildings and sometimes it seems like it’s the main function of the internet.

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